Kyiv School of Diplomatic Arts

Seminar Series:

Media Literacy

at the International Level:

Media Evaluation, and Media Analysis

in Modern Diplomatic Pracrice

and Public Dipomacy

February-May 2024

This set of seminars is focused on those capabilities that are indispensable for effective communication with foreign governments and publics.

With the help of seasoned professionals in the realm of media, the Kyiv School of Diplomatic Arts provides a practice-oriented instruction on the methodology of working with the media abroad, especially in relation to productive promoting the messages of one’s government or civil society, as well as to countering malign flows of disinformation.

The seminar program

“Media Literacy at the International Level”

comprises the following

three Modules:

Media Evaluation

in (Governmental and Public) Diplomacy:

research into the coverage, targeted audiences, and political affiliations

of key media actors in the countries

of special interest

Media Analysis

in (Governmental and Public) Diplomacy:

assessing data about the coverage

of one’s country or society in foreign media;

measuring the level

of disinformation.

Media Advice to Your Ambassador:

a simulation game, in which the participants

(playing an Embassy’s attachés or interns)

are to design an information campaign in a chosen country

using the instruments of media evaluation

and media analysis

The program is open for these groups of beneficiaries: 1) the students and the staff of the universities participating in the activities of the KSDA’s international network; 2) other academic, teaching or training institutions; 3) young diplomats and employees of non-governemntal organizations engaged in international communication.